Spruce Innovation is dedicated to pioneering a new era of forest management. We don't just work with forests; we work with nature itself. We develop advanced technology that enables us to connect with how Mother Nature feels, acts, and operates. Our mission is to build deep concept products that resonate with all those who consider the forest their home - whether they are humans, companies, governments, or even the creatures that dwell within the woods.
At Spruce Innovation, what we do is more than developing tech; it's about becoming the voice of Mother Nature herself. We bring this voice to life through realisation, converting existing data into practical, actionable solutions that harmonise with the forest ecosystem. Furthermore, we are dedicated to establishing partnerships across a wide spectrum of industries. Our goal is to fully map, operate, and manage forests, creating a sustainable matrix that aligns the symbiotic relationship between human development and nature. What we do is somewhat highlighting the collaborative nature of Spruce Innovation's work and its commitment to fostering a sustainable and symbiotic relationship between nature and human development.
Very few landowners are today utilizing services that go beyond timber cutting and renting out their land, which leads to loss in value of their forest. Not having a proper overview of their assets leads to a lot of natural resources being both forgotten about and not being taken care of properly.
By centralising and digitising the diverse resources of the forest, Spruce aims to facilitate a deeper understanding and appreciation of its multifaceted components. Our platform acts as a gateway, connecting stakeholders ranging from forest owners, entrepreneurs, forest managers, and government agencies to data companies, weather organisations, and eco-tourism companies.
At Spruce Innovation , our strength lies in our dedicated team. Though small, we bring together diverse expertise and a shared passion for revolutionising forest management through technology. Meet the innovators driving Spruce Innovation forward.
Henk, a serial entrepreneur since age 12, co-founded four ventures in Europe and North America, serving as a board advisor to over 10 global companies and holding advisory and investment board roles at four Venture Capital firms. With a background in ERP technology and a focus on mobility and aviation, Henk's career spans diverse industries, including significant contributions to the Telecom sector and involvement in global technology standards.
Robin Gall, CEO and Co-Founder of Spruce Innovation, combines a lifelong connection to nature from Åhus, Sweden, with a rich academic and practical background. His expertise in organizing large festivals and a deep understanding of economic history shape his leadership. At Spruce, Robin drives innovation in sustainable resource management, reflecting his commitment to environmental stewardship.
Leading the charge in crafting the visual identity and user experience of digital products is Malén. Her role is pivotal in translating the brand vision into intuitive design solutions, driving a user-centric approach, and steering the creative direction for a dynamic team, ultimately propelling the products to new heights in the competitive landscape.
We operate in a highly collaborative environment, where ideas flow freely, and every challenge is met with collective creativity and determination. At Spruce Innovation, we're not just colleagues; we're a team united by a common goal: to make sustainable forest management accessible and efficient through technology.
